Bangkok’s Icon Siam: A world-class shopping and cultural destination

Icon Siam, located in Bangkok, is a mixed-use development that has become a global destination. It offers a rich diversity of experiences, including art and culture, extraordinary dining, and shopping. The complex houses iconic flagship stores and the largest number of the world’s most premium luxury brands. It is also home to over 7,000 shops and a themed zone fitted with an indoor floating market. Visitors can appreciate the art-in-mall journey, featuring works by over 100 Thai and international artists. The complex is easily accessible by car, sky train, or boat.

Open daily from 10:00 to 22:00

How to get to Icon Siam

  • Subway: Take the subway from MRT Sukhumvit to MRT Hua Lamphong. The journey takes approximately 14 minutes and tickets cost around ฿24 – ฿35.
  • Night Bus: Alternatively, you can take the line 40 night bus from Sukhumvit Soi 12, Robinson to Wat Thaimit. The journey takes approximately 25 minutes and tickets cost around ฿10 – ฿30.
  • Taxi: If you prefer a more direct route, you can take a taxi from Asok BTS Station to Icon Siam Pier. The distance is approximately 7.3 km and the fare is around ฿100 – ฿120.

ICON SIAM boat information

Public Boat at ICON SIAM Pier

The Chao Phraya Express Boat (Orange Flag) operates from Monday to Friday, 6:00 AM to 7:00 PM. Please note that the public boat schedule is subject to change, so it’s recommended to check before travel.

Hotel Service Boat at ICON SIAM Pier

Several hotels offer boat services to ICONSIAM, including The Siam Hotel, Royal Orchid Sheraton Hotel, The Peninsula Bangkok, Mandarin Oriental Hotel, Baan Chao Praya, and Banyan Tree Residences. Please check the boat schedule at the hotel.

Shuttle Boat (Fare Applies)

There are shuttle boats available from Sathorn Pier and Si Phraya Pier to ICONSIAM. They operate every day from 9:00 AM to 11:00 PM. The fare is THB 10 per trip/person.

Icon Siam: A Symbol of Modern Thailand

Inception and Construction

Icon Siam, stylized as ICONSIAM, is a mixed-use development on the banks of the Chao Phraya River in Bangkok, Thailand. It includes a large shopping mall, which opened to the public on 9 November 2018, as well as hotels and residences. The project was jointly developed by Siam Piwat group, a Thai retail developer, MQDC Magnolia Quality Development, and Charoen Pokphand Group.

Location and Significance

Built in Thonburi, one of the quieter areas of the capital, Icon Siam occupies a space of 750,000 square meters. Located on the banks of Chao Phraya River, it is a crown jewel in the portfolio of Siam Piwat, among Thailand’s leading property and retail developers.

Luxury and Retail

Icon Siam houses some of the largest luxury flagship stores in Thailand, including Hermès, Salvatore Ferragamo, Fendi, Versace, and Michael Kors. The development has also hosted a number of luxury brand pop-ups, from Bvlgari’s Serpenti lighting installation to Louis Vuitton and Japanese artist Yayoi Kusama’s ‘Dancing Pumpkin’ event.

Impact and Growth

Since its inception, Icon Siam has seen a significant increase in foot traffic and sales volume, driven by the influx of both local and international visitors. It has become a quintessential destination for Thai shoppers, offering an enjoyable shopping experience and delivering exceptional customer experiences.

Main attractions of Bangkok Icon Siam

Sook Siam: A Taste of Thailand’s 77 Provinces

SookSiam is a themed zone within ICONSIAM that brings together the arts, culture, tradition, and food from all 77 provinces of Thailand. It’s like a city of wonders within the mall, offering visitors a chance to experience the diversity and richness of Thai culture under one roof.

ICONSIAM Park: Art and Nature Combined

ICONSIAM Park is a spot that boasts a great river view at ICONSIAM. Sitting on the ICONLUXE building, it features artistic pieces that have been carefully selected by the Bangkok Sculpture Center. The park hosts auspicious plants too, each with interesting background and meaning, providing a serene and beautiful space for relaxation.

The ICONIC Multimedia Water Features: A Spectacular Light-and-Sound Show

The ICONIC Multimedia Water Features is one of the key attractions at ICONSIAM, offering visitors a mesmerizing display of water, light, and sound.

  • Show Concept: The show combines water, light, color, sound, and multimedia, creating a spectacle along a 400-meter stretch of the Chao Phraya River. It harmoniously blends Thai culture and traditions.
  • Technology: The show uses cutting-edge compress air technology that projects water into the air, creating striking 2D, 3D, and 4D simulations. Cybernetic technology is used to conjure up a magnificent water curtain, complete with soothing tunes of Thai instruments.
  • Water Jets: The water jets can shoot up to 35 meters high. The water is projected at varying heights, with the tallest being as high as 35 meters.
  • Show Times: The ICONIC Multimedia Water Features show is open for viewing daily at 07:00 PM, 08:00 PM, and 09:00 PM.
ICONSIAM Multimedia Water Features (Source: ICONSIAM website)

Alangkarn Dining Zone: A Paradise of Eatery

Alangkarn Zone is home to the finest international restaurants and stupendous atmospheres on the 6th Floor of ICONSIAM. It’s a true food paradise that carefully selects hundreds of leading restaurants from across the world, offering a wide variety of cuisines to satisfy every palate.

True ICON Hall: A World-Class Auditorium

The True ICON Hall is a world-class auditorium that takes the MICE industry to the next level with the most advanced innovations in Asia. It caters for top-notch performances and is one of the key attractions for those interested in arts and performances.

5 Recommended Restaurants in ICON SIAM

Baan Khanitha The Heritage

This Thai restaurant, recommended in the 2019 Michelin Guide, is known for its authentic Thai flavors and high-quality ingredients sourced from farms across the country. The signature dish is the Thai-style salad made with pomelos sourced from the Damnoen Saduak district in Ratchaburi. The estimated budget per person is around 914 baht

Café Chilli

This premium Isan restaurant serves delicious Isan food made from high-quality ingredients. The signature dish is the Pad Thai River Prawn, cooked using fresh prawns. The estimated budget per person is around 750 baht

JUMBO Seafood Iconsiam

This luxury seafood buffet restaurant from Singapore is known for its freshness and bold flavors. The signature dish is the Crab with Chili Sauce and Fried Mantou. The estimated budget per person is around 2,990 baht

Fallabella River Front Iconsiam

This restaurant and bar offers a rooftop terrace zone with panoramic views of the Chao Phraya River. The menu is extensive, but the signature dish is not specified.

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